Keyword Rankings: 52% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 46. This period, the website has achieved top positions for key search terms. “Marine equipment” is now ranking 1st, and “stacer dealers” reached 3rd, both of which were unranked last month. “Boating services” continues to hold the 1st position.
User Engagement: The engagement rate has risen to 17.79%, an increase of 51.3% from the previous period. This reflects that visitors are engaging more meaningfully with content.
Traffic Sources: Direct traffic continues to be the primary driver at 73.7%, while organic search contributes 24.5% of visits. This balance highlights that while many visitors are already familiar with the brand, organic search remains a critical avenue for attracting new users. We will continue focusing on SEO-friendly content, keyword optimisation, and link-building, which will help increase the organic share, further diversifying traffic sources and improving discoverability.
Content Development: We produced and published tailored articles promoting Mercury’s Save Up to $1000 on 40 – 60HP FourStroke Outboards, further establishing brand relevance and authority.
Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings.
Competitive Performance: Wagga Boating Services maintains the leading position among its competitors, ranking 1st in average position.