Keyword Rankings: 38% of our targeted keywords have successfully reached the top 5 positions, with an overall average ranking of 47. The website continues to perform in search results, with key terms such as “marine shop” now ranking 2nd, while “new boat for sale Wagga” and “boating services” maintain the 1st position.
User Engagement: Engagement metrics show positive improvements in goal completions, with goals increasing by 50%, and users spending longer on the site, as the average session duration rose by 157.1%. The engagement rate has also grown by 29.8%, reflecting higher quality interactions with the content.
Traffic Sources: Direct traffic remains the primary source, accounting for 70.1% of visits, while organic search contributes 28.1%. This indicates that a significant portion of visitors are familiar with the brand, yet organic search is becoming an increasingly important driver of new users. We will continue developing SEO-friendly content and link-building efforts to further strengthen organic reach.
Content Development: We produced and published tailored articles promoting Mercury’s Save $3000 Off V6 FourStroke Outboards, further establishing brand relevance and authority.
Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings.
Competitive Performance: Wagga Boating Services continues to lead among its competitors, holding the 1st position in average ranking.